Protect All of You

Some recent print work created for a client of ours at SmithGifford. I love how odd the man in the photo looks, it really makes me think about casting advice my senior art director told me once. He said to never cast the prettiest person, everyone else does and you end up not standing out. He always looks to cast someone interesting or even odd looking. Even a person who might be considered ugly, but who knows how to act, can really make an ad.
Concept-wise I love how the simple image communicates the ad’s concept and how it draws your attention. It’s”off” just enough to draw your eye in and allow the concept to get through.
Anyone else have thoughts on this one?