Category / Design / SmithGifford / Work
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![Inova Poster Pressure]()
Getting to the future of health
Policy wonks and politicians like to talk about the wonderful future of digital healthcare records. To hear them say it all we have to do is just pass a few laws, and bam, the future is here. Healthcare professionals, on the other hand, look at the stacks of paper records in front of them and…
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![Foxy Portrait]()
Some Foxy TV Spots
Now that these spots are airing I think the time is right to unveil my first TV commercials! I was involved at every stage of the project from concept, filming, to final edit and production. They are pretty clean and simple but I think they are a good start. Let me know what you think…
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![On Set Rehearse]()
On Set
Was recently on my first real TV shoot for a bank client. I worked on every stage of the project from concept through final production. Once the spots go live I will be sharing them, but for now here are some shots from on set and in the edit!
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![A Sip Away from Spain]()
The Essence of Spain
A poster series that went up around a busy office development to attract more patrons to try a tapas lunch. Everyone needs to get away during the work day. We wanted office workers to know that a trip to Spain, even if only for their taste buds, is just a short walk away.
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![TerraCotta eGuide Cover]()
Terra Cotta Warriors eGuide
This project is already in my portfolio as an image, but I think providing a link to the real thing is even better. So download the Terra Cotta Warriors Exhibition eGuide now. Learn about the history of the warriors, how they were made, how many different kinds exist and even how to make fortune cookies!…
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![Protect All of You]()
Protect All of You
Some recent print work created for a client of ours at SmithGifford. I love how odd the man in the photo looks, it really makes me think about casting advice my senior art director told me once. He said to never cast the prettiest person, everyone else does and you end up not standing out.…
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![Bike at my desk]()
Bike To Work Day 2011
Today was bike to work day and I decided, despite the afternoon rain forecasts, that I would peddle my way to work. It was a beautiful ride!
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![Ernie Vs Burger]()
The Beefcake Vs. The Beef
At SmithGifford we like our Elevation Burger. All organic beef with fries and a Black cherry shake make for a fantastic lunch. Still for all the good of Elevation some in the office have always been less than impressed with the overall size of the burgers on offer. One of the more vocal critic Ernie,…
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![Saint Barnardine Approves]()
Saint Bernardine, Inspirer of Great Campaigns
As patron saint of advertising St. Bernardine has had a hand in quite a few campaigns of note over the years. His role has been subtle but if you look closely he has always left his mark. During the 2011 ADDYs presentation we decide to highlight the role he has played in advertising history. I…
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![A Blessed Evening at the DC ADDYs]()
A Blessed Night At the DC ADDYs
SmithGifford put in a strong showing at the DC ADDY awards last night taking home 16 awards including best in Broadcast for our Melwood Opportunity spot. St. Bernardine, the patron saint of advertising, PR, and gambling addictions truly did hear our prayers. Best in Broadcast winner: http://www.youtube.com/watch?v=ZI6zrH2Z-dc On a personal note our Geckos campaign, which…
